From pioneering beginnings to innovation leadership in online marketing
Since November 2013, we've been changing the way brands connect with customers in the digital world. We combine more than a decade of experience with the latest AI and Machine Learning technologies.
The journey that shaped us
First steps in the digital space
In November 2013, ICBM Polska was born. We focused on what we know best — Google Ads campaigns. Every campaign taught us to read data and understand our clients and their audiences. That was the foundation on which we built the position we hold today.
First Google Ads certification
In January 2014, we earned our Google Ads specialist certification — the first formal validation of our expertise and the starting point for further growth.
Google Partners Rising Stars
A year later, the Google Partners Rising Stars program recognized our skills and innovative approach to campaign management.
Transformation and expansion
We converted the brand from a sole proprietorship into a limited liability company. It was more than a change of legal form — it reflected our evolution from Google Ads specialists into a full-service online marketing provider. We began working with larger clients and delivering more complex projects.
—2021
Google Partner Premium
For four consecutive years we maintained Google Partner Premium status, confirming our position as one of the leading SEM agencies on the Polish market.
—today
In the top 3% club
Maintaining Google Partner Premium status cemented our place in the exclusive circle of the top 3% of SEM agencies in Poland. Today we combine that experience with the power of AI and Machine Learning.
Our compass and star map
Vision
We seek out new, uncharted territory in digital marketing. We don't just follow trends — we create them. We believe every business, regardless of size, deserves access to the most advanced marketing tools.
Mission
We build bridges between brands and their audiences through personalized, high-performing campaigns. We apply an innovative analytical approach to understand and anticipate consumer needs — creating campaigns that truly resonate with audiences.
The future
We look to the future with enthusiasm and determination. Our goal is not merely to keep pace with industry change, but to stay ahead of it. We invest in innovative technologies, combining AI and Machine Learning with a deep understanding of the market.
Clients as partners on the journey
Our pursuit of the future is not a one-way trip. We see our clients as partners who co-create the roadmap to success with us.
We aim not just to deliver services, but to collaborate, listen, and learn from our clients — so that together we can craft strategies that reflect their real needs and aspirations.
- Data-driven — decisions based on data, not gut feelings
- Innovation — AI and Machine Learning in our daily work
- Transparency — full visibility into results and spend
- Partnership — your success is our goal
The man behind the campaigns
Michał Rogalski
Founder, owner and CEO of ICBM PolskaHe founded ICBM Polska in 2013 and has led the company as CEO ever since. But his role goes far beyond management — for more than 13 years he has personally managed and optimized Google Ads campaigns, combining an owner's strategic perspective with the hands-on daily practice of a specialist working in the account.
This direct involvement has translated into Google Premier Partner status and ICBM Polska's place among the top 3% of SEM agencies in Poland. Today, Michał is steering the agency toward AI- and Machine Learning-driven marketing, without losing sight of what determines results — the real, measurable performance of every unit of budget spent.
Michał Rogalski on LinkedInCheck us out at the source
- ICBM profile in Google Partners Google Premier Partner status confirmed in Google's official directory.
- Google Business Profile (client reviews) Genuine reviews and ratings from our clients on our Google Business Profile.
