A Google Ads account audit that shows where you are losing budget
Order a free Google Ads account audit and our certified specialists — the ICBM Polska team, a Google Premier Partner since 2014 with over 1,000 campaigns delivered — will manually review every element of your account. You get a concrete report: what works, what burns budget, and how much more you could get for the same spend. No commitments, no contract.
What is a Google Ads account audit
A Google Ads account audit is an in-depth review of every element of your ad account, designed to uncover errors, highlight areas for optimization, and estimate how much budget can be recovered. It is one of the fastest ways to find out whether your campaigns are working for your bottom line — or quietly burning money.
In practice, running campaigns for clients across dozens of industries, we keep seeing the same costly mistakes: chaotic account structure, overly broad keyword match types with no negative keyword lists, underdeveloped ads with low Quality Scores and — most dangerous of all — misconfigured conversion tracking. Without reliable conversion data, every optimization becomes a shot in the dark.
What a thorough Google Ads account audit covers
A professional Google Ads account audit does not stop at an automated scoring tool. We review the account manually, in the context of your business goals, analyzing among other things:
- Account structure — the logic of campaigns and ad groups; a messy structure is the most common cause of wasted budget.
- Keywords and negatives — keyword selection, match types and negative keyword lists that shield you from irrelevant clicks.
- Ad quality and extensions — ad copy, Quality Score and the use of extensions that lift CTR at no extra cost.
- Bidding strategies and budget allocation — where your money is actually working and where it is being burned.
- Conversion tracking — measurement accuracy in Google Ads and Google Analytics 4, without which your data cannot be trusted.
Want to know how much budget your account is burning? We will check it for free.
Order a free account auditWhen to commission a Google Ads account audit
A full audit is worth running at least once a quarter — and additionally whenever you are planning to change agencies, your customer acquisition cost is rising, campaign results are falling despite an unchanged budget, or you are taking over an account previously managed by someone else. That is when an independent, expert perspective pays for itself the fastest.
Recognize any of these situations? Do not wait — every week is real money.
Check your Google Ads accountWhat we check in a Google Ads account audit
Account structure
We review how campaigns and ad groups are organized and whether the account logic makes sense — a messy structure is the most common cause of burned budget.
Keywords and negatives
We verify keyword selection, match types and negative keyword lists that protect you from irrelevant clicks.
Ad quality and extensions
We assess ad copy, Quality Score and the use of extensions that increase visibility and CTR at no extra cost.
Bidding strategies and budget
We analyze bidding strategies and budget allocation — and show you where your money is working and where it is being wasted.
Conversion tracking
We check whether conversions are measured correctly. Without reliable data, every optimization is a shot in the dark.
Savings potential
We point out concrete areas where you can lower your customer acquisition cost and achieve more with the same budget.
A Google Ads account audit in the hands of certified experts
Google Premier Partner
We have been a Google Partner since 2014 and a Google Premier Partner from 2017 to 2026. Audits are performed by specialists holding current Google Ads certifications.
Over 1,000 campaigns
We have delivered more than 1,000 campaigns for companies across many industries. That first-hand experience lets us quickly spot the mistakes costing you the most.
Recommendations, not generalities
We do not hand over an automated tool report. Every recommendation is justified and prioritized by its real potential to improve results.
A Google Ads account audit in 4 simple steps
Why ICBM Polska
Data Driven
Using data allows us to increase the ROI and revenue of your marketing activities — and that translates directly into business growth.
Dedicated account manager
We have many years of experience growing companies through online advertising. Your dedicated account manager continuously oversees the delivery of your business goals.
Machine Learning / AI
Only with innovative Machine Learning / Google AI solutions (self-learning systems) can campaigns keep adapting to rapidly changing consumer behaviour.
Web analytics
Skill and talent, combined with the effective use of user data, let us consistently uncover opportunities for additional online revenue from new marketing initiatives.
Results that speak for themselves
Frequently asked questions
What is a Google Ads account audit?
Is the Google Ads account audit really free?
How often should a Google Ads account be audited?
What do I receive after the audit?
How do I share my account with you for the audit?
Where do I find my Google Ads account ID?
Can I revoke access after the audit?
How long does a Google Ads account audit take?
