Consulting and Google Ads training
Google Ads training and SEM consulting delivered by certified specialists at ICBM Polska — a Google Premier Partner. For beginners and advanced practitioners, one-on-one or for your entire in-house marketing team. Every training session starts with an account audit and an analysis of real needs.
What the training and consulting covers
Google Ads training at ICBM Polska is a hands-on workshop delivered by specialists who manage SEM campaigns for companies across many industries every day. We don't teach textbook theory — we analyze your account, demonstrate concrete techniques and recommend actions you can implement right away. Every training session or consultation begins with a conversation about the participants' goals and experience level.
One-on-one and group training
We deliver training in a 1:1 format (for a single person or a small team) and in groups. One-on-one training lets you focus exclusively on your account and your challenges — without having to match the pace of a group. The group format works well for companies that want to level up their entire marketing department at once, keeping a consistent standard of knowledge across the team.
In-house training for marketing teams
We deliver in-house training at the client's office — for internal marketing teams that manage campaigns themselves or plan to. We build the program based on an account audit and conversations with the participants. It can cover a single deep-dive topic (e.g. Performance Max campaigns, Smart Bidding strategies) or take the form of a multi-session training program.
- Beginner training — for people with no Google Ads experience: account structure, campaign types, keywords, ad creation, conversion measurement.
- Advanced training — Smart Bidding strategies, Performance Max campaigns, remarketing, budget management, Quality Score optimization.
- Audit consultations — analysis of an existing account, identification of problems and wasted budget, implementation recommendations.
- Topic-focused training — e.g. Google Analytics 4 and conversion measurement, campaigns for local businesses, Shopping and PMax for e-commerce.
- Post-training support — the opportunity to ask questions and have implemented changes reviewed after the training ends.
Want to level up your team's skills or manage Google Ads campaigns yourself? Let's define the training scope.
Book a training or consultationGoogle Ads account audit
Every training session or consultation is preceded by a Google Ads account audit — an analysis of the campaign structure, keywords, ad quality, budget and bid settings, and the correctness of conversion measurement. This makes the training concrete and grounded in real data. The audit can also be a standalone service — independent of training — if you want a professional assessment of your account and a prioritized action list.
Training vs campaign management — the difference
Google Ads training and consulting is a service for companies that want to run campaigns themselves or grow their internal team's skills. If you're looking for an agency to take over full campaign management, check out our Google Ads search advertising service. If you use Google Analytics 4 and want to improve conversion measurement, visit our GA4 implementation page.
Find out how Google Ads training or consulting can improve your campaign results.
Let's talk about trainingWhat sets our SEM training apart
Trainers who practice
Training is delivered by ICBM Polska specialists who manage Google Ads campaigns for dozens of companies every day. You learn from practitioners, not armchair trainers.
Individual program
The training agenda is built from scratch each time — after a needs analysis and an account audit. There is no one-size-fits-all template here.
Account audit included
Every training session or consultation includes a review of your Google Ads account. The audit findings become the starting point for the topics covered.
Post-training materials
After the training you receive materials covering the topics discussed, checklists and implementation recommendations tailored to your account.
Online or on-site
We deliver training remotely (Google Meet, Zoom) or on-site — at your office or ours. The format is tailored to your preferences.
Post-training support
After the training we offer consulting support with implementing the recommendations. The scope and duration are agreed individually.
Google Ads training topics
Google Ads fundamentals
For those starting out with search advertising: campaign types, account structure, keyword match types, writing text ads, budgets and bids.
Smart Bidding and bid strategies
Automated bidding strategies: tCPA, tROAS, Maximize Conversions, Enhanced CPC — when to use them, how to configure them and how to evaluate results.
Performance Max campaigns
Managing and optimizing Performance Max campaigns — asset groups, audience signals, budget management and interpreting results.
Conversion measurement and GA4
Configuring conversion measurement in Google Ads, connecting with Google Analytics 4, verifying data accuracy and interpreting reports.
Optimization and cost reduction
Search term analysis, negative keywords, improving Quality Score, budget management and identifying wasted spend.
Google Ads account audit
A standalone service: a detailed account analysis with a report of prioritized recommendations — for companies that want a professional assessment without an ongoing agency engagement.
How the engagement works
Why ICBM Polska
Data Driven
Using data allows us to increase the ROI and revenue of your marketing activities — and that translates directly into business growth.
Dedicated account manager
We have many years of experience growing companies through online advertising. Your dedicated account manager continuously oversees the delivery of your business goals.
Machine Learning / AI
Only with innovative Machine Learning / Google AI solutions (self-learning systems) can campaigns keep adapting to rapidly changing consumer behaviour.
Web analytics
Skill and talent, combined with the effective use of user data, let us consistently uncover opportunities for additional online revenue from new marketing initiatives.
Results that speak for themselves
Frequently asked questions
Who is Google Ads training at ICBM Polska for?
What does the pre-training Google Ads account audit look like?
Will I receive training materials afterwards?
Do you offer support after Google Ads training?
Is Google Ads training delivered on-site or online?
How long does Google Ads training take?
