Fintech platform

About the industry

The fintech and user acquisition market

Fintech is one of the most competitive and fastest-growing segments of the digital economy. Financial products, however, are specific — they require trust, are bound by regulations, and the decision to register or submit an application is preceded by comparing offers and verifying credibility.

The campaign goal is not sales in the classic sense but acquiring a valuable user — a registration or a qualified lead. Success comes from combining acquisition scale with submission quality, and the foundation is precise measurement of these events and filtering out low-value traffic.

Online marketing challenges

• High competition and expensive, heavily contested financial keywords
• A registration/lead goal rather than a transaction — accurate conversion measurement is key
• The need to balance acquisition volume with submission quality
• The requirement to build trust in a financial product within a brief contact
• Restrictive advertising and regulatory policies for financial services
• Growing measurement requirements (GDPR, cookie restrictions) demanding independent tracking

Market context

• Dynamic, multi-year growth of fintech adoption in Poland and the region
• The full migration of financial services to digital channels
• The growing role of lead quality and user acquisition cost in the business model

We present market context descriptively, based on well-established industry trends — without quoting unverified figures.

About the client

A fintech platform whose campaign goals are registrations and valuable leads rather than direct sales. What counts is acquisition scale and submission quality.

The challenge

Solutions we implemented

• Scaling the number of registrations and leads
• Increasing the value of acquired submissions
• Maintaining traffic quality at high scale

Execution

How we did it

1. 1

   Measuring valuable conversions

   We defined and implemented measurement of registrations and valuable submissions as campaign goals.

2. 2

   Submission measurement in Campaign Manager 360

   We implemented Campaign Manager 360 with Floodlight tags, ensuring precise measurement of registrations and valuable submissions independent of any single platform. This is the foundation of reliable data on which we base every optimization decision.

3. 3

   Campaign management in Search Ads 360

   We run and optimize campaigns through Search Ads 360 — a platform that lets us manage budgets and bid strategies at scale and respond to performance changes faster than in the standard interface.

4. 4

   Precise targeting

   We aimed campaigns at phrases with high registration intent, eliminating low-quality traffic.

5. 5

   Optimization for volume and quality

   Smart bidding maximizes the number of conversions while preserving submission quality.

6. 6

   Scaling

   Once quality stabilized, we gradually increased reach and acquisition volume.

Results

Measurable outcomes

Data from the client's Google Ads account. Relative values only — a comparison of the first and second half of the period. Conversions mean registrations and valuable leads.